# identity.md

## Organization Overview
- **Company Name:** SHOPLUNAB
- **Mission:** To provide fashion-forward clothing, shoes, and accessories as a woman minority-owned clothing boutique.
- **Company Structure and Legal Entity:** Woman minority-owned clothing boutique. Details forthcoming.
- **Founded Date and Location:** Established in 2011 in Huntington Beach, California.
- **Size and Scale:** Operates two physical store locations in Southern California and an online website available 24/7.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Committed to offering fashion-forward styles and supporting a woman minority-owned business.

## Operations & Structure
- **Business Model and Operational Approach:** A clothing boutique specializing in fashion-forward clothing, shoes, and accessories, operating both physical retail stores and an e-commerce platform.
- **Location(s) and Geographic Presence:** Physical stores in Huntington Beach, Costa Mesa, and Laguna Niguel, California. Online presence serves customers globally, with free shipping for US orders over $150.
- **Key Partnerships and Affiliations:** Details forthcoming.